Tag: User experience

User experience

Design, Product managementLeave a comment

On choices

iulianalexandrustoica

In the Neuro Web Design: What Makes Them Click? book doctor Susan Weinschenk explains our behavior as application users by neuro-marketing concepts, which are a mix of psychology and user experience concepts. One of the most important topics to consider in an application is the number of choices available to users. In our perception, we feel more connected to an application if we find plenty of choices to select from. But this is not true, in fact is exactly the opposite. When we are in front of a long list of choices our brain freezes and we are not able … Continue reading On choices

Product managementLeave a comment

On staying relevant

iulianalexandrustoica

Do you think the product manager of the first instant messaging tool considered that end users will share long texts using the product? Or that they will only send short text messages containing a few words?Writing long texts instead of short messages makes the instant part almost irrelevant.Same goes for sending endless emails instead of arranging a video conference call to clarify the topic.It looks like the software products which have a large set of features available allow users to perform activities which make irrelevant the initial product purpose. On the contrary, a clear set of features keep applications relevant … Continue reading On staying relevant

Design, Product managementLeave a comment

On on boarding

iulianalexandrustoica

Disclaimer: This post isn’t commercially related, it represents my experience as an end user. Few days ago my bank relaunched their mobile banking app. Such a good news. I was curious about the new look and feel, so I started to watch the presentation video to see more details about it. I listed below the steps I have to perform before using the new mobile app. Step 1. I have to download the new app (not update the current app version, but to download a new one). Step 2. I have to type in my username and authentication code (generated … Continue reading On on boarding

DesignLeave a comment

On simplification

iulianalexandrustoica

As a business analyst, one of my main responsibilities is to help organisations to #streamline processes and to simplify workflows. Naturally, this “gift” is working also outside office hours. For example, when I pay online my utility bills on the utility provider website. It’s all nice and easy until you find some options which are there to make your life easier but actually they don’t. So I have the option to add my credit card details in my account, with the purpose of not typing them for each payment. Brilliant. What happens after I add one card and proceed to … Continue reading On simplification