Category: Design

Design

Design, Product managementLeave a comment

On choices

iulianalexandrustoica

In the Neuro Web Design: What Makes Them Click? book doctor Susan Weinschenk explains our behavior as application users by neuro-marketing concepts, which are a mix of psychology and user experience concepts. One of the most important topics to consider in an application is the number of choices available to users. In our perception, we feel more connected to an application if we find plenty of choices to select from. But this is not true, in fact is exactly the opposite. When we are in front of a long list of choices our brain freezes and we are not able … Continue reading On choices

Design, Product managementLeave a comment

On on boarding

iulianalexandrustoica

Disclaimer: This post isn’t commercially related, it represents my experience as an end user. Few days ago my bank relaunched their mobile banking app. Such a good news. I was curious about the new look and feel, so I started to watch the presentation video to see more details about it. I listed below the steps I have to perform before using the new mobile app. Step 1. I have to download the new app (not update the current app version, but to download a new one). Step 2. I have to type in my username and authentication code (generated … Continue reading On on boarding

Business analysis, DesignLeave a comment

On simplicity

iulianalexandrustoica

“I don’t understand this, it is too complex”. Is it all the times related to the complexity of the item itself or it is related to something else? We categorize something easy to understand and explain as being simple, while something more difficult to understand stands as being complex. Nobel prize winner Herbert A Simon notes that: “On theoretical grounds we could expect complex systems to be hierarchies in a world in which complexity had to evolve from simplicity. In their dynamics, hierarchies have a property, near-decomposability, that greatly simplifies their behavior.” The author also mentions that something may be … Continue reading On simplicity

DesignLeave a comment

On simplification

iulianalexandrustoica

As a business analyst, one of my main responsibilities is to help organisations to #streamline processes and to simplify workflows. Naturally, this “gift” is working also outside office hours. For example, when I pay online my utility bills on the utility provider website. It’s all nice and easy until you find some options which are there to make your life easier but actually they don’t. So I have the option to add my credit card details in my account, with the purpose of not typing them for each payment. Brilliant. What happens after I add one card and proceed to … Continue reading On simplification